About Us
With over 30 years’ experience in business management and technology, Kathy Smart-Preston brings a wealth of knowledge about effectively bringing a vision to fruition. She has successfully managed multi-million dollar business projects for Fortune 100 Corporate clients.
Having been a small business owner for 9 years, she has a keen understanding of the challenges and triumphs of being a business owner. She is an expert at finding silver linings in all situations, bringing business intuition to every engagement.
Our Vision
To assist companies of all sizes to elevate their business performance through strategic alignment with their vision and goals
Our Purpose
We have been small business owners. We have held leadership positions in Fortune 100 companies. We have compassion for the challenges that small business owners face daily. We have a passion for working with them to realize their vision for their businesses.
Our Services
Website Review
This service offers a comprehensive review of your website. We will offer insight into improving the user interface, user experience, web page navigation, brand coherence, and overall look and feel. We also review your mobile app (if applicable) for consistency and synergy with your website.
Branding Review
Your brand is your business’s face to the world. It is important for your branding to be strong, consistent, recognizable, and aligned with your business’s purpose. With this service, we will review all aspects of your organization where branding can be incorporated. We always want to remind your clients and customers of who you are, and what your offer, even just by seeing your logo, trademark, or slogan.
Marketing & Advertising Strategy Review
This service offers a comprehensive review of the marketing strategy for your business. We will identify which marketing streams are best suited to your business model, and tailor a custom strategy for your business to achieve improved customer connections. We will also create a Customer Relationship Management plan for your business, which includes all aspects of customer touch-points and how they can best be leveraged to achieve the highest customer satisfaction.
IT Review
Whether your business has a dedicated IT department or an individual who takes care of the technology needs, this review will examine the core technology requirements for any organization against industry-level best practices and procedures. Areas such as Disaster Recovery, Change Management, CyberSecurity, Application and Website Management, Domain Management should be reviewed periodically, regardless of the size of your business.
Employee Excellence Program
Your employees are your direct connection to your customers and clients. It is crucial that they represent the best that your company has to offer at all times. This requires proper training on customer interaction and relationship management. Your employees are also your eyes and ears to your client base. They can give valuable insight into shifting customer needs and market trends.
